Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing. Why does this matter? Does this matter to us as content creators and business[...]
Recently, we talked about the importance of actually dealing with visual engagement as a part of your social media campaign. But, how do you do that? Our next few blog posts will share some thoughts on how you can make this happen more easily. If you want your Facebook fans to read stories about your[...]
So, you know that you’re trying to engage people more in what is going on with your Facebook page (or other Being authentic is a key aspect of storytelling, and there’s no other way to be more “real” than going live to engage with your audience. It is also a great way to reach your[...]
The more eyes that see your message, the more results you enjoy. The social media manager needs to work on increasing followers across all the social media channels deemed relevant for the product or service. Current customers. Make sure current happy customers follow your social media. Product updates, new content, and industry information are all valuable to customers.[...]
So many organizations feel overwhelmed by the need to create content for every social media channel on the planet. Or worse yet, many brands create one type of content and then blast that content onto every social platform. If that’s you, you need a social media channel plan. Most likely, your goals are different on[...]
Visual content is a powerful way to get followers’ attention on social media. These tips will help your photos make a big impact. One of the best ways to boost social engagement is to use plenty of visual content. If that sounds daunting, it shouldn’t. Today, anyone with a smartphone can learn how to take[...]
Visual content can act as a “gateway” to more valuable content. When planning visual content to post on social platforms, think in terms of how it can drive traffic back to your website, products and services. Link a short video back to your website from your YouTube Account or from your Instagram profile link and make sure you provide[...]