When creating your brand, it’s imperative that you think about everything from your logo to color scheme to the tag line. You also have to have a memorable brand name, strong message, support system, and all of the necessary legalities, like getting trademarked, in place. It will take some time, but it will end up[...]
If you’re using social advertising on Facebook, especially for a local or B2C market, make sure that video is part of your content strategy. In our experience, video ads get maximum engagement on Facebook and it is easy to create a video or moving image slideshow using Facebook’s own advertising tools. Facebook, the leading social[...]
Social media marketing tactics can be different for every company and every industry. However, one thing that remains consistent for every company is the desire to see proven results from social media marketing. As the social media landscape constantly evolves, it is best to stay on top of new trends and ideas. Get more of[...]
Video marketing also offers the most engaging form of content you can come up with, and it’s perfectly suited to any and all devices. But some people wrongly believe that video marketing is a silver bullet. Video marketing won’t automatically get attention for your business, and you’re never going to succeed just because you happen to have[...]
A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Just like with traditional channels such as television[...]
Social media marketing is something you need to be doing. It’s too effective when it comes to growing your business to ignore it. As more businesses make it a larger component of its marketing strategies, more mistakes are made. Here are some of the mistakes that you want to avoid. You aren’t interacting with followers. Guess[...]
Video length is one aspect of marketing that many people have looked into. Studies have concluded that most customers have shorter attention spans than ever. That should come as no surprise. There’s so much content on the internet that the moment you view something, you’re pulled in another direction. That’s why YouTube can, at times, be a[...]
You will never run a successful social media marketing campaign if you don’t measure your results. It’s important that you lay out clear goals with benchmarks that allow you to determine whether or not your social effort is paying off. The data you collect and analyze can then be used to make changes to your campaign. You[...]
There is smart automation and then there is spammy, ineffective automation when it comes to social media marketing. You don’t want to blast out promotional offers all day long — that’s a quick way to lose all of your followers. Use social media as a way to communicate with your audience and provide them valuable[...]
Before you begin working on your brand, dig deep and find your motivation. Ask yourself: What do I want my brand to achieve? What sorts of things am I looking to do when it comes to showing what my brand has to offer? How long do I need this brand to last? Is this short term, or[...]
