So many organizations feel overwhelmed by the need to create content for every social media channel on the planet. Or worse yet, many brands create one type of content and then blast that content onto every social platform. If that’s you, you need a social media channel plan. Most likely, your goals are different on[...]
Visual content is a powerful way to get followers’ attention on social media. These tips will help your photos make a big impact. One of the best ways to boost social engagement is to use plenty of visual content. If that sounds daunting, it shouldn’t. Today, anyone with a smartphone can learn how to take[...]
Visual content can act as a “gateway” to more valuable content. When planning visual content to post on social platforms, think in terms of how it can drive traffic back to your website, products and services. Link a short video back to your website from your YouTube Account or from your Instagram profile link and make sure you provide[...]
