We are blessed in every way. So, why is it so easy to find reasons to gripe, complain and moan 364 days a year? Then Thanksgiving Day rolls around and we muster up our best attempt to spend a few hours thinking of things we are thankful for. Thanksgiving Day is barely over and we’re[...]
Your social media strategy can help your business, promote your products, and increase revenue. It’s never too late to get started. If you don’t believe in the benefits of social media for your small business, the following seven reasons to get started may change your mind sooner rather than later and give you an idea[...]
Three quick advantages of direct mail: Direct Mail takes the advertiser’s message directly to the consumer. With targeted mailing lists, advertisers can send their message to specific groups. Direct Mail puts the advertiser’s message in the hands of the consumer at home where they read all their mail. Direct mail is not without its problems.[...]
If your income depends on networking with other people, this one’s for you. Don’t bore me with your 5-minute spiel about what you do for a living. Give me a 6 second intriguing intro about what you do and let me ask questions if I want to. But don’t be offended if I’m not interested[...]
Branding is a way of defining your business to yourself, your team and your external audiences. It could be called the business’ “identity”, but only on the understanding that it embodies the core of what the business is and its values, not just what it looks and sounds like. Customers of all sorts of businesses are[...]
Every one of us is an individual whose character is made up of beliefs, values and purposes that define who we are and who we connect with. Our personality determines how we behave in different situations, how we dress and what we say. Of course, for people it’s intuitive and it’s rare that you even[...]
Too many people hesitate when it comes time to consider what you could be doing with your brand. Whether you’re thinking about starting a business or a blog, you need to think about what you’re doing and just start taking the steps toward making your brand and establishing it. Build your own online platform such[...]
Every one of us is an individual whose character is made up of beliefs, values and purposes that define who we are and who we connect with. Our personality determines how we behave in different situations, how we dress and what we say. And that is the sort of thing that you need to think[...]
In the days before social media, a professional’s sphere of influence was limited to the individuals they personally knew and interacted with. Now, anyone can develop a finely tuned personal brand and become a respected industry influencer, often with a large following of people they’ve never met. Of course, this doesn’t happen overnight; establishing credibility[...]
Your brand is a big deal and there are a lot of things that you need to do in order to make sure that you can get ahead of the game. In this article, we’re going to look at 5 tips that can help you to expand your brand a little more easily. Develop a[...]
