As many marketers know all too well – there is always something to be done. Being an effective prioritizer is one of those marketing skills that doesn’t get talked about enough, but plays a huge role in the success of your team and content. Producing consistently great content means saying yes to a handful of awesome[...]
How do you know that you’re doing what you need to do on social media? Knowing your product and who wants it is at the center of what you want to do. The offering is key to the platforms you should choose. Selling directly to consumers? Facebook is your best bet. Targeting a younger audience?[...]
When it comes to figuring out what to share on social media, quality beats quantity. You want to publish content consistently, but it also has to be valuable. Quality content is: Relevant to your audience, and things that they would be likely to read or share. Helpful to those who may be looking at your[...]
Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing. In other words, the most successful marketing teams are not only able to communicate[...]
An outstanding social media initiative is one that is nurtured constantly. Throwing up a blog here and a picture there won’t build a prosperous marketing strategy. You want to be able to get people interested and have them stick around for the long haul. Write content. Always keep the targeted buyer in mind when sharing content.[...]
An outstanding social media initiative is one that is nurtured constantly. Throwing up a blog here and a picture there won’t build a prosperous marketing strategy. So, you’re trying to be more and more consistent with your posting. How can you make it happen more easily? Are there ways to sort it out and see[...]
Why is team collaboration necessary? According to research, it’s because the individuals that are in the business world are more and more specialized. Because of that, you need to have help from others to make sure that you’re doing everything possible so that you can stay ahead of everything that you want to be able to accomplish.[...]
This is a tip that a lot of social media marketing professionals take advantage of, but not many small businesses on social media are even aware of. A/B testing or split testing, involves using multiple headlines for the same piece of content to see which generates a better response. Marketers use A/B testing a lot for landing pages[...]
If you’re using the native publishing platforms for Facebook, Twitter and LinkedIn, you’re wasting time and being less productive. Social media management tools make it a lot easier to: Publish content across multiple platforms Schedule posts in advance Collaborate with your team See all of your social media feeds from a single dashboard instead of[...]