An outstanding social media initiative is one that is nurtured constantly. Throwing up a blog here and a picture there won’t build a prosperous marketing strategy. So, you’re trying to be more and more consistent with your posting. How can you make it happen more easily? Are there ways to sort it out and see[...]
Why is team collaboration necessary? According to research, it’s because the individuals that are in the business world are more and more specialized. Because of that, you need to have help from others to make sure that you’re doing everything possible so that you can stay ahead of everything that you want to be able to accomplish.[...]
This is a tip that a lot of social media marketing professionals take advantage of, but not many small businesses on social media are even aware of. A/B testing or split testing, involves using multiple headlines for the same piece of content to see which generates a better response. Marketers use A/B testing a lot for landing pages[...]
If you’re using the native publishing platforms for Facebook, Twitter and LinkedIn, you’re wasting time and being less productive. Social media management tools make it a lot easier to: Publish content across multiple platforms Schedule posts in advance Collaborate with your team See all of your social media feeds from a single dashboard instead of[...]
The first thing that businesses and entrepreneurs can do to find success is make a commitment to social media. Like any other form of marketing, social media for businesses can be a real challenge. It’s hard to grow an audience, create great content, and increase engagement. All too often we see brands giving up on social[...]
Leads are different for every business. You as the business owner need to define what it is to you. But no matter what a lead should bring you closer to a sale. For us, our leads are those who sign up for our newsletter or download one of our ebooks. We consider anyone on our[...]
Within large social networks, smaller communities form. Whether it’s Facebook Groups, Twitter Chats, Google+ Communities or LinkedIn Groups, there are plenty of opportunities for you connect with like-minded people and companies within your niche. Participating in these communities will help you establish yourself or your company as an authority. Use communities as an opportunity to[...]
Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing. Why does this matter? Does this matter to us as content creators and business[...]
Recently, we talked about the importance of actually dealing with visual engagement as a part of your social media campaign. But, how do you do that? Our next few blog posts will share some thoughts on how you can make this happen more easily. If you want your Facebook fans to read stories about your[...]