Why Do Metrics Matter?

You will never run a successful social media marketing campaign if you don’t measure your results. It’s important that you lay out clear goals with benchmarks that allow you to determine whether or not your social effort is paying off. The data you collect and analyze can then be used to make changes to your campaign. You must be willing to constantly optimize and test your efforts if you want to develop a truly successful campaign

It doesn’t matter if you are working with a $10 daily social media budget or six figures. The objective is the same — put your message in front of the correct audience and trigger engagement. In order to do that, you need to track and measure everything.

Learning everything that you can about this and seeing how the choices you make can make a difference isn’t only helpful – it can help you to determine just what works best for your needs and purposes in the long run, and how you’ll use that to your advancage as

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