YourAdTeam

There seems to be a general belief that marketing has always been about storytelling – and that marketers have always identified as natural storytellers. But that may not be the case.

LinkedIn found that just seven years ago the number of marketers listing “storytelling” on their profile as a skill was obsolete. It didn’t exist at all as a respected marketing discipline. Today, however, between 7 percent and 8 percent of all marketers on LinkedIn worldwide identify themselves as storytellers based on their profile descriptions and list of skills.

As a marketer, storytelling doesn’t just mean telling your audience what your product or service does or what it has done. Effective storytelling involves a deep understanding of human emotions, motivations, and psychology in order to effectively communicate with them in an authentic and engaging way. That means that you get into your follower’s minds and know what it is that they are looking for.

Many times, you need to be able to craft a narrative that your followers and audience are going to be interested in. Taking the time to actually learn how to do that and to see what you can do with it is beneficial and can help your message reach a larger audience. Learning how to tell stories is now vital to marketing – and it’s vital to get into that state of mind with marketing your business.

If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.

Sending out one Tweet per day just isn’t going to cut it. Certain platforms like Instagram and Snapchat don’t necessarily move as fast as Twitter or Facebook. This means you don’t have to publish as often. But you should still develop a routine posting schedule and be consistent.

This ties back in with your social media marketing plan. You should outline the following things when you put it together.

• How often you plan to publish on each social media channel. You want to do more on Twitter than you do on Facebook, but you don’t necessarily need to Snapchat quite as often. Understand the platforms.
• What type of content you plan to publish. It may differ, it may be the same – it depends on how you want to frame your band.
• Social media outreach publishing schedule (reaching out to influencers via social media). You will take some time doing this in order to get the word out – but you also need to research before reaching out.

Remember your followers are likely following hundreds or even thousands of other people. If you’re not publishing new content as often as the other accounts out there, it’s easy to get lost and forgotten.

If you need help from an advertising agency in Arkansas, you’ve come to the right place. We do everything from ghost blogging to marketing consulting, and everything in between. Contact us today to get more information about our services and how we can help you get started with your online marketing campaign.

There are a lot of different ways to set your goals, but one of the best ways to do so is to follow the SMART method of setting your goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Timely. Here’s a breakdown of how that all works.

• Specific. Vague goals like “get more business” don’t help companies pinpoint their objective and create measures of success. Goals must nail down exactly what is expected of the initiative.
• Measurable. Being able to definitively answer “yes, we hit the goal” or “we missed the goal by 20%” is a good goal standard.
• Attainable. Out of reach goals are demoralizing and frustrating. Having to stretch to hit a goal is productive, but don’t go overboard with expectations.
• Relevant. A social media marketing goal needs to tie into marketing’s overall goal. Is it to build an audience? Increase website traffic? Strengthen branding? Make sure the goal relates to the bigger picture.
• Timely. Dates and times keep companies accountable to their goals. Stay on track by breaking up a large project like this into mini-goals that each has their own deadline.

If you need help from an advertising agency in Arkansas, you’ve come to the right place. We do everything from ghost blogging to marketing consulting, and everything in between. Contact us today to get more information about our services and how we can help you get started with your online marketing campaign.

Incentivizing your customers to take action on your content was a simple way for small businesses with smaller ad budgets to stay relevant in customers newsfeed. Whether it was a Like or Comment to enter a contest. The thought behind this was, the more people engaged with your content, the better your reach and engagement. Because Facebook’s algorithm would recognize your brand as being relevant.

But, you can’t really do that anymore.  As of Dec 18th, 2017, Facebook confirmed it will be fighting Engagement Bait. Facebook will be penalizing brands that use “Engagement Bait” by demoting individual posts. That means that you want to keep different things in mind, and that you’ll have to change how you look at Facebook.

Business owners should continue to focus on posting relevant and meaningful stories that do not use engagement bait tactics, in addition to allocating more money for advertising. You want to look at how this helps your brand and, if you’re relevant, a lot of the likes and shares are going to happen more naturally.

If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.

Whenever you start the process of figuring out just what sort of audience that you have, you want to be sure that you know how you can get ahead. More often than not, you will notice that there are a lot of ways to get ahead of everything. One of the best ways to get ahead is to have a buyer persona that you’re focusing your marketing on. Here are some ways to build that persona.

• Review happy clients. Clients that have been pleased by a company’s product or service are prime starting points when building a buyer persona. Study their industries, demographics, and their goals closely to understand who you should be targeting.
• Nail down pain points. What question does your product answer? How does it make your buyer’s job easier? Only by thoroughly understanding this can an organization show their value.
• Survey customer support. Talk to the people who are on the front lines. What are the questions they hear most often? Knowing this shows you the direction to take in the content that will most likely engage and interest your targets.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!

As many marketers know all too well – there is always something to be done. Being an effective prioritizer is one of those marketing skills that doesn’t get talked about enough, but plays a huge role in the success of your team and content. Producing consistently great content means saying yes to a handful of awesome content ideas/opportunities and saying no to many others. That balance can be essential.

Here are a few things that you can do to prioritize in an effective way.

• Brainstorm a list of 10 goals related to your work on the team that can be accomplished in a certain, predesignated timeframe. Make sure they’re goals, and not tasks.
• Sort them out and tag them with a certain tag so that you can split things up properly.
• Reduce the number of goals from 10 to 3. Refining the list from 10 to the three that you will focus on during the specified time period is the hardest part of this.
• Get started! You’ll have a much better focus on what you’re doing.

If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.

When it comes to figuring out what to share on social media, quality beats quantity. You want to publish content consistently, but it also has to be valuable. Quality content is:

• Relevant to your audience, and things that they would be likely to read or share.
• Helpful to those who may be looking at your page.
• Entertaining and fun for the people who are following your site.

One trend becoming popular that you should be cautious of is relying on tools that “suggest” content to share to your audience. Sometimes the suggestions are decent, but in most cases, you’ll end up with a lot of suggested content that isn’t very relevant or high quality. You want to be sure that you’re getting ahead of everything.

If you didn’t take the time to check the suggestions and just blindly added the posts, you’d be sharing content that’s not really helpful to your audience. Strive to share the best content, not just what’s immediately available. Using RSS feeds as a main source is a good way to combat this – then you can curate the content and share what you feel is relevant.

If you need help from an advertising agency in Arkansas, you’ve come to the right place. We do everything from ghost blogging to marketing consulting, and everything in between. Contact us today to get more information about our services and how we can help you get started with your online marketing campaign.