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Advise. Don’t Sell.

Selling a product or service—verbally or through marketing efforts—shouldn’t be a one-sided, pushy endeavor. Since small business owners believe in what they’re selling, there’s a strong desire to tell potential customers everything all at once. But being bombarded with features, regardless of how amazing, is overwhelming and confusing. Customers gain some knowledge, yes, but they’re left sorting out whether or not it has value for them.

Act as an advisor. Find out what problem the customer needs to solve and how you can provide value. Explain exactly how features deliver benefit and what it might mean for them. Additionally:

  • View every customer touch-point as a relationship-building tool.
  • Build trust and gather info by asking questions.
  • Get better at listening and responding. When you’re talking to customers, only suggest solutions that apply—there’s no need to force things that don’t.
  • Don’t make assumptions. Ask, research or use applicable data before you start suggesting.

Long-term loyalty begins with perception. If a customer feels all that transpired was a sales transaction, it’s only a short-term win. If a customer feels your business cares about the outcome for them, there’s a completely different dynamic that’s more likely to lead to referrals and additional purchases.

Keeping Consistent with Social Media

If you are dealing with your own social media management, then you’ve probably heard this all of the time – be consistent! Consistency keeps people looking at your page and engaging with your content. But, how can you do that if you’re busy? Here are some quick tips to help you out.

  • Take one or two days to deal with social media a week. Schedule your posts for the week, answer messages and inquiries, and look at analytics. It shouldn’t take you more than an hour to deal with all of these things unless your page is incredibly popular, so set a time and just go with it.
  • If you’re going to be away on a trip or vacation, schedule your posts ahead of time, but mention that you’re going to be out of the office. That way, there’s still content, the pages are still fresh, but people know to wait for responses from you.
  • Set a time where your posts are posted regularly. The best advice is to make it 5 minutes before or after the hour, because that’s when most people check social media sites (either before they go on a break, or after they get back).

If you need help with your social media in Arkansas, or you’re looking for an advertising consultant that can lead the way when it comes to your website development in Arkansas, contact YourAdTeam today for more information.

Quick Marketing Tips

Are you looking for some quick marketing tips that can give you the edge when you’re working on your marketing plan? Here are some quick ones from our Arkansas advertising agency’s marketing consulting professional.

  • Less is more. Keep your messages as brief as possible so that people are more likely to remember whatever it is that you’re offering them.
  • Be catchy and relevant. You want to make sure that people are engaged with whatever it is that you’re offering, so catch their attention.
  • Always let people know why they could use your product or service, and why it is beneficial to their life. They’ll be more likely to consider it if they think that they need it.
  • Don’t underestimate the power of presence. If you’re a local business, make sure that you’re at (or at least sponsoring) local events and charities. By letting people know who you are and what you support, they’ll be more likely to support you and what you’re doing as well.

If you’re in need of any services related to marketing, from ghost blogging to social media in Arkansas, then you will definitely want to take a look at what we have to offer at YourAdTeam. We’re an ad agency in Arkansas that offers a number of different services and advertising consulting. Contact us today to learn more.

Social Media Isn’t Right for Your Business

Are you one of the last holdouts who believes the myth that social media isn’t right for your business? You think your customers aren’t there, or you’re too busy or your industry isn’t a good fit for social media. Well, think again. Using social for your business isn’t about you, it’s about your customers.

Your customers are there. Did you know that more than 80 percent of U.S. adults now use two or more social media platforms, and a whopping 87 percent of all U.S. Internet users are on Facebook?

You need to meet expectations, so make time. Without a social media presence, you’re not meeting your customer’s expectations. In fact, they’re looking for you on social. And, if you don’t show up, it’s like ignoring a ringing phone.

All industries are a good fit. Social media can help grow your business, no matter what industry you’re in—but not every platform is right for every industry. Find out exactly where your customers are engaging online and reach out to them there.

An active social media presence allows you to communicate directly with your customers on their terms. And when you do, they’ll ‘like’ you all the more for it.

Always Respond to Social Media Complaints and Comments

One of the big things that you need to do when you’re running a social media site is respond to complaints and comments that you get when customers are looking at your social media website. Many people will go to social media instead of going to email or the phone nowadays, so you need to keep your eyes peeled for when people are commenting or complaining about your service.

The best way to deal with complaints is to ask the party to message you privately about the matter. There’s no need to deal with it in the open – say something like “we’re sorry for your experience! Could you please send us a private message so we can help you to resolve this matter?” and then take it to DM (Twitter) or Messenger (Facebook) and deal with the matter at hand as you deem appropriate. When you’re dealing with comments and compliments, acknowledge them publicly. Thank the party for their kind words and talk about how your company is always striving for the best. This positive interaction allows your customers to see that you care.

Are you looking for an Arkansas ad agency that can help you with tasks like social media management, ghost blogging, marketing consulting, and logo development in Arkansas? Then make sure to take a look at everything that YourAdTeam has to offer. We can help you with anything and everything you need related to marketing – just contact us today!

Why Hire a Ghost Blogger?

Are you someone that has been looking for a way to expand your social media? You may be thinking about hiring a ghost blogger who can take care of blogging needs for you. Why would you want to hire a ghost blogger or someone else from an Arkansas advertising agency? Here are a few reasons.

  • Ghost blogging services give you more time, because they’re taking care of your blogging needs and you don’t have to take the time to do so yourself.
  • You have content that is constantly going up on your website if you have a ghost blogger taking care of it for you. That means that you’re going to get better results when it comes to SEO and you’re going to get more traffic.
  • Blogs have a lot of useful information, and it provides some information to your clientele and website visitors that they may not have known before. This also helps them to trust you and gives them a “voice” to know from your company.

Are you ready to get help with your social media management, ghost blogging, logo development, direct mail, or website development in Arkansas? Then you will want to make sure to contact us today. YourAdTeam can help you with a variety of tasks and give you all of the resources that you need to succeed in social media marketing.

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Don’t Let Your Smart Phone Dumb You Down

Smart phones are awesome. But it would be dumb to lose a friend, a client, or an order because you’re looking at your smart phone during a conversation or meeting.

Looking at your phone in the middle of a meeting or conversation tells the person there with you they are not your priority right now.

Wait until the meeting or conversation is over before looking at your phone. Then you can actually use your time more efficiently by answering and/or reading more than one text or email at a time.

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Corporate Apparel: Embroidery and Screenprinting

You can wear embroidered apparel to business meetings, golf tournaments, dining out in the evening, business after hours events, work wear… and the list goes on. The key is to make sure your embroidery is sewn professionally… be picky about how it looks.

The other thing to remember – the high end brand name dri fit material shirts look amazing all the time. Try to steer clear of 100% cotton for embroidered logos… they tend to shrink slightly and might distort your logo.

Want your customers to advertise for you like they do for Nike and other famous brands? Well, embroider your brand on some really cool Nike caps and give them away. Be sure you stick with top quality caps. The point is to have your customers wearing them… not thrown in the closet with the other 32 caps in their collection.

Professionally embroidered apparel is a subtle way to keep your brand in front of your clients every time you see them.

About us

YourAdTeam is a full service advertising and marketing agency located in Central Arkansas. Our client list includes municipalities, professional services, financial institutions, retail, real estate, and other industries.

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