YourAdTeam

An outstanding social media initiative is one that is nurtured constantly. Throwing up a blog here and a picture there won’t build a prosperous marketing strategy. You want to be able to get people interested and have them stick around for the long haul.

• Write content. Always keep the targeted buyer in mind when sharing content. Blogs, new white papers, and webinar invitations are smart choices. You want to be smart about what you’re writing and let people know what it is that you’re doing.
• Curate content. Posting relevant industry information and articles written by others are additional ways to fill the social media calendar. Avoid always posting something sales-y. This turns audiences off. You want to have lots of great content that your audience will be excited about and interested in.
• Listen. Tools that let companies listen to what competitors and the target audience are interested in and talking about guides them toward what they should be sharing. There are a lot of great tools out there, just be selective and use what works best.

If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.

Why is team collaboration necessary? According to research, it’s because the individuals that are in the business world are more and more specialized. Because of that, you need to have help from others to make sure that you’re doing everything possible so that you can stay ahead of everything that you want to be able to accomplish.

There is an ever-growing need for collaboration among specialists (teams) within companies to get a product or service off of the ground. But, in what ways do you need to go ahead and collaborate? What is going to matter the most here?

1. Messaging: Ensuring there’s consistency in what is being said across channels (blog, website, social, etc). That consistency, as we’ve talked about before, is going to be key as you work out what it is that you may need to say and how you want to be able to say it.
2. Distribution: Planning and sequencing content rollout for maximum impact across channels. Without a solid distribution plan in place, your messages may never reach their intended audiences, so you need to collaborate and make it happen together.

By combining the right set of marketing skills in both messaging and distribution you are setting your campaigns up for a much higher rate of success. And that success is what you need to be your best and help your business to get the furthest reach.

If you need help from an advertising agency in Arkansas, you’ve come to the right place. We do everything from ghost blogging to marketing consulting, and everything in between. Contact us today to get more information about our services and how we can help you get started with your online marketing campaign.

This is a tip that a lot of social media marketing professionals take advantage of, but not many small businesses on social media are even aware of. A/B testing or split testing, involves using multiple headlines for the same piece of content to see which generates a better response. Marketers use A/B testing a lot for landing pages and sales pages, but you can also incorporate split testing into your social media posts.

Instead of publishing a Tweet or Facebook post once and then forgetting about it, schedule the link to be shared multiple times and change the headline out with each post. Take some time and figure out how you want to schedule it and then be sure to look at engagement to get an idea of what you’re doing.

A/B testing is important because people will react differently to a post depending on the copy. The reason why a piece of content is lacking success on social media could be due to low quality content or that your headline in the Tweet, Pin or Facebook post didn’t capture your followers’ attention. That’s why you may want to test things and figure out what could be best for your audience and what they are looking for.

If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.

If you’re using the native publishing platforms for Facebook, Twitter and LinkedIn, you’re wasting time and being less productive. Social media management tools make it a lot easier to:

• Publish content across multiple platforms
• Schedule posts in advance
• Collaborate with your team
• See all of your social media feeds from a single dashboard instead of logging into five different sites
• Track and measure your results

There are plenty of other benefits to using a social media dashboard, but those instances alone are more than enough to make the move. The casual user may be able to stick with managing their social media from their phones, but as a business, you need to use a tool that will allow you to be more efficient and strategic.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!

Leads are different for every business. You as the business owner need to define what it is to you. But no matter what a lead should bring you closer to a sale. For us, our leads are those who sign up for our newsletter or download one of our ebooks. We consider anyone on our list a lead because we have the opportunity to market to them and hopefully sell them something that makes sense for them. That’s what marketing is all about.

Social media campaigns can be highly targeted. This might include age, gender, location, and their general interests. This gives you more chance to attract the best leads and sell to an audience that is interested in your brand. And that allows you to take the time to see what you can get out of the leads that you put together.

It all comes down to leads. Ultimately, successful social media marketing increases the number of qualified leads for the company. This is the metric that tells you the most about your efforts. Be patient. It takes time to nurture strangers into leads, even with fantastic content and consistent posting. But they will trickle in eventually if it’s done right.

If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.

Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing. Why does this matter? Does this matter to us as content creators and business owners?

In other words, the most successful marketing teams are not only able to communicate messages in written form, they’re also able to create stunning designs that aid in telling a compelling visual story.

The average person gets distracted in 8 seconds, though a mere 2.8 seconds is enough to distract some people. In the social media era, images alone have the power to make a bigger initial impact than copy, so treat visuals just as importantly when communicating your brand story.

A golden rule that is often neglected: test, test and test some more. It’s not enough to assume which images might go down well with your audience — you’d be surprised at how often a burning intuition, can, in fact, be disputed by audiences. Yes, there are general indicators of what imagery tends to do well, but these aren’t set in stone, and you can’t predict how people are feeling at the specific moment your content lands in front of them. Test different visuals for your approaches and tweak them accordingly based on your engagement data.

Visual storytelling is one of those marketing skills that often goes overlooked, but plays a massive role in the success of every single piece of content. You want to be sure that you know how to do it well and it will help your business to go much farther than you ever expected it to.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!