YourAdTeam, Author at YourAdTeam Advertising Agency

Gripe, Complain and Moan Day

We are blessed in every way.

So, why is it so easy to find reasons to gripe, complain and moan 364 days a year? Then Thanksgiving Day rolls around and we muster up our best attempt to spend a few hours thinking of things we are thankful for.

Thanksgiving Day is barely over and we’re standing in line at 3:00am on black Friday griping, complaining and moaning about the 187 people who pitched tents to be in line before you.

Instead of one day a year for Thanksgiving, I propose we turn one day a year into Gripe, Complain and Moan Day. That would give us 364 days to talk about everything we are thankful for, including what Thanksgiving Day actually symbolizes.

How exactly do you spend your “one day of thanks?”

Happy Thanksgiving!

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7 Reasons to Setup Your Social Media Strategy

Your social media strategy can help your business, promote your products, and increase revenue. It’s never too late to get started. If you don’t believe in the benefits of social media for your small business, the following seven reasons to get started may change your mind sooner rather than later and give you an idea on how these digital platforms can help you and your business.

Branding. As a small business, there is nothing more important than building your brand and promoting that brand. Using social platforms allows you to expedite this process and make it much faster across several platforms at the same time.
Create a buzz about a product or service that your company offers. Are you trying to spread the word about a particular product or service that your business is now offering? Doing so via social media is a great place to start and spread the word.
Show the industry that you are an expert and that you care about your clients. In addition to simply posting updates to your social media profiles, take the time to communicate with others and answer their questions. This will help you establish yourself as an expert and gain publicity among your followers.
Form relationships with others, including potential prospects. The relationships you make via social media could soon turn into new business and added revenue. Does it get any better than that?
Level the playing field with larger companies. Since you don’t have the bank account of the major players in your industry, you need to get creative. Using social media will allow you to do just that, without breaking the bank.
Reach people all over the globe. There is nothing more exciting than connecting with prospects, clients, and industry connections from all over the globe. Your company may be in the United States but you can use social media to communicate with people on the opposite side of the world and sell and promote you business there.
Search engine benefits. Did you know the use of online media platforms can improve your standing in the search engines? If you want to rank higher this is something you need to be doing.

These are just seven of the many reasons why your small business should be using social media. There is no better time than now to get started. What are you waiting on?

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Advantages of Direct Mail

Three quick advantages of direct mail:

Direct Mail takes the advertiser’s message directly to the consumer.
With targeted mailing lists, advertisers can send their message to specific groups.
Direct Mail puts the advertiser’s message in the hands of the consumer at home where they read all their mail.

Direct mail is not without its problems. Over the years, direct mail also became known by another name: junk mail. Since consumers have a tendency to throw away mail associated with ads, marketers are challenged to ensure consumers are reading their ads.

There are 2 main areas that helps make direct mail successful:

Headline – grab their attention with the right headline.
Offer – make an offer worth your customers’ time.

At YourAdTeam, we specialize in producing successful direct mail campaigns. Now’s the best time ever to develop your direct mail campaign. We can help.

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Develop a 6-Second Branding Statement for Yourself

If your income depends on networking with other people, this one’s for you.

Don’t bore me with your 5-minute spiel about what you do for a living. Give me a 6 second intriguing intro about what you do and let me ask questions if I want to. But don’t be offended if I’m not interested or don’t need your services right now.

My point is, develop a 6-second branding statement for yourself. If it’s interesting enough, people will ask questions… questions they want to know the answers to, and they’ll listen.

Your personal branding statement is not your job title. It’s not a 5-minute, 3-minute or even 1-minute speech. It’s the essence of who you are in a nutshell. Mine is: “I help businesses gain new customers through marketing and advertising.” That’s simple, short, and it’s enough of a teaser to get a response like: “Exactly how you do that?” That’s your invitation to elaborate more about what you do.

But don’t stop there. Be genuinely interested in what they do by asking them questions. It’s how healthy relationships begin.

What is Branding?

Branding is a way of defining your business to yourself, your team and your external audiences. It could be called the business’ “identity”, but only on the understanding that it embodies the core of what the business is and its values, not just what it looks and sounds like. Customers of all sorts of businesses are so savvy today that they can see through most attempts by companies to gloss, spin or charm their way to sales. That means that you have to think about your brand in detail and let people know why it’s worth it for them to trust your brand to start with.

The benefits that a strategically defined brand can bring are the same as when people fall in love with each other. When customers connect emotively – because they share the same values and beliefs of a brand – it leads to higher sales and better brand differentiation. It also leads to loyalty, advocacy and can even protect your price in times when competitors rely on promotional discounts to drive sales. It can also give you the ideal platform from which to extend your offering or range.

If you’re looking for an Arkansas advertising agency, then you’ve come to the right place. We can help you with social media management, marketing consulting, advertising consulting, ghost blogging and more. Contact us today to learn more about our services!

What is Your Brand’s Personality?

Every one of us is an individual whose character is made up of beliefs, values and purposes that define who we are and who we connect with. Our personality determines how we behave in different situations, how we dress and what we say. Of course, for people it’s intuitive and it’s rare that you even consider what your own character is, but when you’re building a brand it’s vital to have that understanding.

So, how do you find that character in the first place? By taking some time to define just what is going on there, you’ll be closer to finding what your brand is defined as. What does it believe in, what is its purpose and who are its brand heroes? How do you know that you’re sticking on brand and how can you find ways to establish your brand that doesn’t make things more stressful or anxiety-inducing than it may already be? These things can help establish your emotive brand positioning and inform the identity and character for brand communications.

If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.

Just Start Your Brand!

Too many people hesitate when it comes time to consider what you could be doing with your brand. Whether you’re thinking about starting a business or a blog, you need to think about what you’re doing and just start taking the steps toward making your brand and establishing it.

Build your own online platform such as a blog or website that you own, then amplify your content and engage with your audience on social networks. Use LinkedIn, Facebook or Twitter or even Pinterest and Instagram. You have options. Find what social network resonates with you and that is going to give you a platform with your particular

Here are a couple of pointers to keep in mind when creating your brand;

Be authentic.
Have a unique voice.
Build an email list.
Have a memorable design.
Create a memorable slogan that expresses your mission and purpose
Empower your customers

Your Brand is Like a Person…

Every one of us is an individual whose character is made up of beliefs, values and purposes that define who we are and who we connect with. Our personality determines how we behave in different situations, how we dress and what we say. And that is the sort of thing that you need to think about when you’re dealing with things.

Of course, for people it’s intuitive and it’s rare that you even consider what your own character is, but when you’re building a brand it’s vital to have that understanding. If you understand the character of your brand ahead of time, you’ll be that much closer to working out what you need to do and how you need to present your brand as well.

There are many questions to ask when branding. What does it believe in, what is its purpose and who are its brand heroes. These things can help establish your emotive brand positioning and inform the identity and character for brand communications. Then, in turn, you can keep moving your brand forward in the future as well.

Expanding the Sphere of Influence Via Social Media

In the days before social media, a professional’s sphere of influence was limited to the individuals they personally knew and interacted with. Now, anyone can develop a finely tuned personal brand and become a respected industry influencer, often with a large following of people they’ve never met.

Of course, this doesn’t happen overnight; establishing credibility and growing an audience takes time and consistent effort. But if you have a unique voice and valuable contributions to make, you can join the growing ranks of thought leaders in your field. Social media makes things happen and, if you’re persistent, you can really move forward with it.

To become a credible resource, be sure to publish articles and participate in speaking engagements. To further your exposure, partner with organizations that align with your company values. Your articles could be published on your own blog or you could write guest blog posts for those organizations. For speaking engagements, reach out to them to promote your shared mission. No matter what, establish your credibility and let people know what it is that you’re doing to be the best in your field.

Expanding Your Brand With Ease

Your brand is a big deal and there are a lot of things that you need to do in order to make sure that you can get ahead of the game. In this article, we’re going to look at 5 tips that can help you to expand your brand a little more easily.

Develop a laser type focus. You want to focus on what’s important and get rid of all of the fluff that you may end up dealing with.
Design and launch your own digital platform. This can be a blog or a website, but do it for yourself.
Create and publish the best contagious content you can in a variety of media including text, video and images.
Grow your own content distribution networks. This is done by building a large following on social networks, growing an email list and optimizing your content for search engines for distributing your content
Build online credibility by publishing a book. You can now self publish on Amazon, Apple and on your own blog and get paid for it !

If you need help from an advertising agency in Arkansas, you’ve come to the right place. We do everything from ghost blogging to marketing consulting, and everything in between. Contact us today to get more information about our services and how we can help you get started with your online marketing campaign.

YourAdTeam

Gripe, Complain and Moan Day

Advantages of Direct Mail

Develop a 6-Second Branding Statement for Yourself

What is Branding?

What is Your Brand’s Personality?

Just Start Your Brand!

Your Brand is Like a Person…

Expanding Your Brand With Ease

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