There are a lot of different ways to set your goals, but one of the best ways to do so is to follow the SMART method of setting your goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Timely. Here’s a breakdown of how that all works. Specific. Vague goals like “get more business” don’t[...]
Incentivizing your customers to take action on your content was a simple way for small businesses with smaller ad budgets to stay relevant in customers newsfeed. Whether it was a Like or Comment to enter a contest. The thought behind this was, the more people engaged with your content, the better your reach and engagement.[...]
Without a plan from the outset, you’ll find it hard to nail down ideas and make decisions. You need to dig deep with your research, decide on who you’re targeting and then work out how you’re going to do it. So, what sorts of questions should you be looking at and thinking about here? Here[...]
Whenever you start the process of figuring out just what sort of audience that you have, you want to be sure that you know how you can get ahead. More often than not, you will notice that there are a lot of ways to get ahead of everything. One of the best ways to get[...]
As many marketers know all too well – there is always something to be done. Being an effective prioritizer is one of those marketing skills that doesn’t get talked about enough, but plays a huge role in the success of your team and content. Producing consistently great content means saying yes to a handful of awesome[...]
How do you know that you’re doing what you need to do on social media? Knowing your product and who wants it is at the center of what you want to do. The offering is key to the platforms you should choose. Selling directly to consumers? Facebook is your best bet. Targeting a younger audience?[...]
When it comes to figuring out what to share on social media, quality beats quantity. You want to publish content consistently, but it also has to be valuable. Quality content is: Relevant to your audience, and things that they would be likely to read or share. Helpful to those who may be looking at your[...]
Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing. In other words, the most successful marketing teams are not only able to communicate[...]
An outstanding social media initiative is one that is nurtured constantly. Throwing up a blog here and a picture there won’t build a prosperous marketing strategy. You want to be able to get people interested and have them stick around for the long haul. Write content. Always keep the targeted buyer in mind when sharing content.[...]
An outstanding social media initiative is one that is nurtured constantly. Throwing up a blog here and a picture there won’t build a prosperous marketing strategy. So, you’re trying to be more and more consistent with your posting. How can you make it happen more easily? Are there ways to sort it out and see[...]
