Sporadically scrolling through Instagram, randomly liking a few photos, and posting a close up portrait of your dog’s face for the fourth time in a week works just fine for an individual using the platform. But you need to have a more deliberate marketing plan for Instagram if you expect to build …
Determining the traits of your target audience is a critical component of market research. Without this information, you’ll have no idea how to appeal to them. You need to know things like age, gender, location, pain points, goals, average income, etc. One of the best ways to conduct successful market …
Using social for promotion isn’t as easy as simply tweeting about your brand every once in a while or using Facebook advertising. You need a strategy in place to optimize your results. You want to feel like you’re getting somewhere and you want those who are buying from you to feel …
As we bid farewell to 2023, and YourAdTeam’s 26th year in business, it’s with great excitement that we begin 2024, and year 27, getting out the gate faster, more efficiently and with more zeal than ever! Here at YourAdTeam, we hope that you have an exciting and fun beginning of …
Keep your Instagram profile uniform by keeping your photos within one color scheme. Not only does keeping them in this palette make it easier for fans to recognize your photos it creates a more cohesive profile. From my own experiences, I can tell you that your photo IS important but …
When creating your brand, it’s imperative that you think about everything from your logo to color scheme to the tag line. You also have to have a memorable brand name, strong message, support system, and all of the necessary legalities, like getting trademarked, in place. It will take some time, …
If you’re using social advertising on Facebook, especially for a local or B2C market, make sure that video is part of your content strategy. In our experience, video ads get maximum engagement on Facebook and it is easy to create a video or moving image slideshow using Facebook’s own advertising …
Social media marketing tactics can be different for every company and every industry. However, one thing that remains consistent for every company is the desire to see proven results from social media marketing. As the social media landscape constantly evolves, it is best to stay on top of new trends …
Video marketing also offers the most engaging form of content you can come up with, and it’s perfectly suited to any and all devices. But some people wrongly believe that video marketing is a silver bullet. Video marketing won’t automatically get attention for your business, and you’re never going to succeed just …
A lot of businesses do social media marketing wrong. They hear everyone screaming, “You must have a social media presence,” but what that entails isn’t always spelled out correctly. Social media marketing should be effective and affordable, and when done correctly, it can help scale businesses of all sizes. Just like with …