Uniformity in Instagram Posts Is Important

Keep your Instagram profile uniform by keeping your photos within one color scheme. Not only does keeping them in this palette make it easier for fans to recognize your photos it creates a more cohesive profile.

From my own experiences, I can tell you that your photo IS important but so is the look of your Instagram feed as a whole. Creating a cohesive feed helps bring the tone of your brand across without having to say a word (literally).

How do you know what type of color scheme to use? Use the color scheme that is consistent with your brand. That means that you can pull colors from your logo or other branding materials.

You may need to pull out your branding book or talk with your designers to find out what those colors are. If you don’t have your branding developed yet think about the tone that you want your brand to convey. That will take some time, but you will be able to sort that out with ease if you know what you’re looking for in the first place.

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