Have your social accounts contributed to this particular metric in the past? Use that information to set goals that are within your reach. If you’ve been able to reach a previously stated goals on, say, Facebook, you know it can be done. This can help you to look at the bigger picture and understand just what may be going on in that regard in the first place.

By using previously attained goals, you’ll be able to put your best foot forward on social and be comfortable, rather than look awkward while scrambling to attain a poorly chosen mark. And that can reduce stress and help you to feel like you’re making progress as well.

We’d never try to talk someone out of punching above their weight. After all, that’s where life’s big wins happen. But short of winning the go-viral lottery, aiming for 300 retweets a week when you have a 500 Twitter followers just isn’t going to happen in even the best of circumstances. Keep your goals challenging, but realistic.

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