When it comes to choosing what color is going to represent one’s business, there is so much more than just the act of selecting a color. There’s an entire psychology around it. Warm colors such as red, orange, and yellow are often recommended as they are not only eye-catching, especially from a distance, but they also have been known to stimulate appetite. Some restaurants might even opt for cooler colors like blues and greens if they align better with their brand identity. As such, it’s crucial to not only consider the psychology behind restaurant signage, but also its critical role in reflecting and reinforcing the overall branding and theme of the restaurant.

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