When you’re dealing with social media management and other online marketing skills, one of the most important things that you can do is to know your market. Why is knowing your market so important? Here are a few of the main reasons that you’re going to have to think about.

• Because it helps you to target your marketing more easily. If you know who is most interested in your brand or what you have to offer, you know how to target them and you know what to research so that you can achieve your goals.
• Because it gives you an idea as to where you want to go with your future marketing. So, you see your current market, and you want to expand to other markets. You wouldn’t be able to figure out those goals without having an idea as to what your current market is in the first place.
• Because it gives you organization and focus. Some professionals have no idea how to organize things so that they can focus; knowing your audience can at least give you a direction that you can go in.

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