About our Founder Shaun McFarland is a seasoned marketing executive and visionary leader, serving as President of YourAdTeam, a dynamic advertising and branding agency known for delivering innovative solutions that drive results. YourAdTeam is a full-service advertising and marketing agency dedicated to helping businesses grow through creative strategy, targeted messaging, …
Elevate your marketing strategies and drive meaningful engagement. When your business uses innovative techniques, leverages data insights, and stays attuned to emerging trends, it can elevate its visibility and forge deeper connections with its target audience. Consistent and compelling storytelling, coupled with strategic deployment across multiple platforms, can amplify its …
Find your own style. You don’t have to do what everyone else is doing and just follow the crowd.Use your style and uniqueness to attract the jobs and clientele that you desire. When I think of this tip I’m always reminded of Gary Vaynerchuk and how he built his brand …
Great social media programs are built around listening to customers, not promoting to them. The way we like to think about it is that social media offers an incredible, open-ended platform that businesses can use to communicate and engage with customers. That’s why we recommend using it that way! Social media is becoming …
Social media networks are like shiny new objects. We want to be everywhere at once and try everything because we’re sure that this network will be the one for us. But the fact is we’re all strapped for resources. So if you try to focus on lots of social networks then you’re …
When you get started with a Facebook page, you likely have a lot of questions about what needs to be done and how you should go about it. The most important thing to think about is your profile picture and cover photo. How can you catch people’s attention without being …
What Should Your Profile and Cover Photos Look Like?Read More »
There are no shortcuts when it comes to your social media marketing. That means you need to fill out your Facebook bio. A business’s Facebook bio is broken into multiple parts including: The About Section. The first part of your Facebook profile is easy to fill out. It should include your company …
You have articles that you think may be relevant to your audience. Great! That can be a big deal and really help them to be interested in what you have to offer. But, before you hit the “retweet” or “share” button, here are a few things that you want to …
When it comes to choosing what color is going to represent one’s business, there is so much more than just the act of selecting a color. There’s an entire psychology around it. Warm colors such as red, orange, and yellow are often recommended as they are not only eye-catching, especially …
Like getting fit and learning a language, chances of improving one’s social media presence are vastly increased by having goals. Knowing what you need to do and how you want to go about it isn’t only useful, but it can also give you some assistance in how you may want …