This is a tip that a lot of social media marketing professionals take advantage of, but not many small businesses on social media are even aware of. A/B testing or split testing, involves using multiple headlines for the same piece of content to see which generates a better response. Marketers use A/B testing a lot for landing pages[...]
If you’re using the native publishing platforms for Facebook, Twitter and LinkedIn, you’re wasting time and being less productive. Social media management tools make it a lot easier to: Publish content across multiple platforms Schedule posts in advance Collaborate with your team See all of your social media feeds from a single dashboard instead of[...]
The first thing that businesses and entrepreneurs can do to find success is make a commitment to social media. Like any other form of marketing, social media for businesses can be a real challenge. It’s hard to grow an audience, create great content, and increase engagement. All too often we see brands giving up on social[...]
Leads are different for every business. You as the business owner need to define what it is to you. But no matter what a lead should bring you closer to a sale. For us, our leads are those who sign up for our newsletter or download one of our ebooks. We consider anyone on our[...]
Within large social networks, smaller communities form. Whether it’s Facebook Groups, Twitter Chats, Google+ Communities or LinkedIn Groups, there are plenty of opportunities for you connect with like-minded people and companies within your niche. Participating in these communities will help you establish yourself or your company as an authority. Use communities as an opportunity to[...]
Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing. Why does this matter? Does this matter to us as content creators and business[...]
Recently, we talked about the importance of actually dealing with visual engagement as a part of your social media campaign. But, how do you do that? Our next few blog posts will share some thoughts on how you can make this happen more easily. If you want your Facebook fans to read stories about your[...]
So, you know that you’re trying to engage people more in what is going on with your Facebook page (or other Being authentic is a key aspect of storytelling, and there’s no other way to be more “real” than going live to engage with your audience. It is also a great way to reach your[...]
The more eyes that see your message, the more results you enjoy. The social media manager needs to work on increasing followers across all the social media channels deemed relevant for the product or service. Current customers. Make sure current happy customers follow your social media. Product updates, new content, and industry information are all valuable to customers.[...]
