Many people get caught in the beginner’s trap, thinking that you need years of experience in the marketplace in order to charge premium rates and attract ideal clients. But, you don’t need to sit there and hope that you’re going to make progress eventually while making less than you possibly …
People look at businesses and then they look at people – they’re a lot less likely to support the business if they aren’t happy with the people that are involved with it in the first place. How can you make this work for your branding? Here’s a quick look. 1. Be …
With all the social media platforms available, it is easy to promote your brand. However, before you do that, make sure you have an understanding of your perceived value. Make sure you are adding value to others if you want to be influential. Self-promotion without value creation negatively impacts your …
The cardinal rule of branding is to be consistent, appealing, and to do exactly what you tell others you’ll do. If you are building an excellent brand, your entire objective is to amplify and accelerate the values your brand stands for, which are also the lessons you are expert at teaching …
When you’re trying to get the word out about your brand, you want to be sure that you’re finding influencers that are going to tell everyone what is going on. The hardest part of finding influencers is knowing which ones are actually getting a lot of traction and which ones …
It seems like we’re faced with new challenges (both professionally and personally) on an hourly basis. As business professionals, marketing our products and services can easily fall to the bottom of our priority list. Here are some things to try to remember while we battle a suddenly difficult economy: ► Don’t …
If you fail to plan, you plan to fail. So many businesses make the mistake of blindly jumping into social media marketing without a strategy or plan. If you can’t answer questions like “why are you on social media?” or “what social media platform features your target audience?” then it’s time …
There seems to be a general belief that marketing has always been about storytelling – and that marketers have always identified as natural storytellers. But that may not be the case. LinkedIn found that just seven years ago the number of marketers listing “storytelling” on their profile as a skill was obsolete. It didn’t …
Sending out one Tweet per day just isn’t going to cut it. Certain platforms like Instagram and Snapchat don’t necessarily move as fast as Twitter or Facebook. This means you don’t have to publish as often. But you should still develop a routine posting schedule and be consistent. This ties back in …
There are a lot of different ways to set your goals, but one of the best ways to do so is to follow the SMART method of setting your goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Timely. Here’s a breakdown of how that all works. Specific. Vague goals …