With all the social media platforms available, it is easy to promote your brand. However, before you do that, make sure you have an understanding of your perceived value. Make sure you are adding value to others if you want to be influential. Self-promotion without value creation negatively impacts your influence.

Try and carve out your own distinctive identity. There is a big consumer trend towards independent establishments, and several chains are in fact trying to mimic an independent feel to capture some of that market. Truly independent operators can leverage their status to attract customers who are looking for something more original and authentic, that aligns with how feel about themselves.

Proactively call-out to your brand when you meet people, get interviewed, do a guest post, etc. Instead of just being who you are, make sure that you establish yourself as a representative of your brand as well. That means that people will start to link you with your brand, and that can go a long way.

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