Are you one of the last holdouts who believes the myth that social media isn’t right for your business? You think your customers aren’t there, or you’re too busy or your industry isn’t a good fit for social media. Well, think again. Using social for your business isn’t about you, it’s about your customers.
Your customers are there. Did you know that more than 80 percent of U.S. adults now use two or more social media platforms, and a whopping 87 percent of all U.S. Internet users are on Facebook?
You need to meet expectations, so make time. Without a social media presence, you’re not meeting your customer’s expectations. In fact, they’re looking for you on social. And, if you don’t show up, it’s like ignoring a ringing phone.
All industries are a good fit. Social media can help grow your business, no matter what industry you’re in—but not every platform is right for every industry. Find out exactly where your customers are engaging online and reach out to them there.
An active social media presence allows you to communicate directly with your customers on their terms. And when you do, they’ll ‘like’ you all the more for it.