When it comes to figuring out what to share on social media, quality beats quantity. You want to publish content consistently, but it also has to be valuable. Quality content is:

• Relevant to your audience, and things that they would be likely to read or share.
• Helpful to those who may be looking at your page.
• Entertaining and fun for the people who are following your site.

One trend becoming popular that you should be cautious of is relying on tools that “suggest” content to share to your audience. Sometimes the suggestions are decent, but in most cases, you’ll end up with a lot of suggested content that isn’t very relevant or high quality. You want to be sure that you’re getting ahead of everything.

If you didn’t take the time to check the suggestions and just blindly added the posts, you’d be sharing content that’s not really helpful to your audience. Strive to share the best content, not just what’s immediately available. Using RSS feeds as a main source is a good way to combat this – then you can curate the content and share what you feel is relevant.

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