You should be producing value with whatever you do. You don’t have to be Apple to have an amazing product. Even lower-end products produce a lot of value to their customers. They work toward having a brand that can be trusted and that can they can take care of whatever needs that a person may have.

So, you are thinking about value. When thinking about the value that you can add, ask yourself some questions, like the following list:

• What sets your product, service and company apart from your competitors? What makes you special and unique when you’re compared to them.
• What value do you provide and how does that value differ from that provided by your competitors? That difference can be huge in terms of value.
• How do these benefits tap into your customer’s emotions?
• Is what I’m producing for my customer produce enough value for the price I’m charging, or should I consider adding value or reducing costs?
• Is my brand in sync with how I’m marketing myself?

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